$1.39 Fish Tacos
Crispy, fried-to-order, chipotle sauce, fresh cabbage and pico. Order as many as you want — there is no limit.
Family owned · since 2010
The best Mexican food in San Diego.
5 locations.
Cardiff · Carlsbad · Carmel Valley · Del Mar · La Jolla (opening soon) — family-owned, voted #1 on Yelp's Top Ten Mexican Restaurants in North San Diego County. Fish tacos, breakfast burritos, carne asada, full bars.
Voted #1 on Yelp's Top Ten — North San Diego County
Why locals keep coming back
Three reasons we're #1
Fresh Every Day
Locally sourced vegetables delivered every morning. Nothing sits overnight. You can taste it in every bite.
Cervezas & Margs
Full bars in Del Mar and Carmel Valley — whiskey, bourbon, vodka, gin, rum, tequila, mezcal. Beers on tap at Del Mar, fresh-pressed margaritas, and every classic cocktail.
The signature
The famous $1.39 Fish Taco.
Crispy fried-to-order fillet, chipotle sauce, fresh pico, crisp cabbage on a warm corn tortilla. Order one. Order ten. There is no limit — and there never has been.
Fish Taco
$1.39
unlimited
Five locations across San Diego
Find a location near you
Cardiff, Carlsbad, Carmel Valley, Del Mar — and La Jolla opening Spring 2026. Pick the one nearest you below.
Open 24 hours
Cardiff-by-the-Sea
820 Birmingham Drive
Cardiff, CA
Open 24 hours · 7 days a week
4.61,790 reviews
La Costa Plaza
Carlsbad
7720 Rancho Santa Fe Road
Carlsbad, CA
Sun–Thu 6am–10pm · Fri–Sat 6am–midnight
4.61,237 reviews
Full bar · patio
Carmel Valley
5965 Village Way, Suite E107
San Diego, CA
7 days a week · 6am–midnight
4.81,256 reviews
Full bar · taps
Del Mar
2673 Via De La Valle, Suite C
Del Mar, CA
7 days a week · 6am–midnight
4.72,216 reviews
Coming Spring 2026
La Jolla
564 Pearl Street
La Jolla, CA
Opening Spring 2026
5.03 reviewsOn the menu
A look at the kitchen
See the full gallery →
In the press
What they're saying
Marketplace
“El Pueblo Mexican Food, a family-owned chain in northern San Diego County, has kept the price of its signature fish tacos close to a dollar for more than a decade.”
San Diego Union-Tribune
“Fish taco specialists El Pueblo open a fourth restaurant at The Village at Pacific Highlands Ranch — fresh, family-owned Mexican food now serving Carmel Valley.”
LAist
“El Pueblo Mexican Food, a family-owned chain in northern San Diego County, has kept its fish tacos at a remarkably low price despite rising food costs.”
La Jolla Light
“El Pueblo will bring good food with great prices and customer service to La Jolla — premium ingredients and traditional recipes in a sit-down, fast-casual setting.”
From the kitchen
Latest stories
April 2, 2024
El Pueblo in La Costa: A Slice of Mexico
Top-notch Mexican grub in La Costa — laid-back vibe, authentic flavors, a Mexican family bash every time you visit.
September 25, 2023
The Importance of Fresh Ingredients in Mexican Cuisine
At El Pueblo, fresh ingredients are the foundation of every dish — the difference you can taste between authentic Mexican food and the imitation.
September 12, 2023
Buñuelos: A Crispy and Sweet Treat at El Pueblo
A fried tortilla, perfectly crispy on the outside and sprinkled with a generous coating of cinnamon and sugar — eight for $4.99.
Planning a big party?
Taco bars, party packs, and full-service catering at all four current locations — plus heated patios for private events.